Player 1 has only one serve and the score is 30 - 30.
The first player to win 3 games is the winner.
If player 1 successfully makes the serve and wins the point they win the game.
If not they only have 1 serve for the next point. If they win that point the game goes to sudden death.
Server to develop / maintain routine between serves. i.e. The amount of ball bounces or relaxed breathing.
Most club players practise the serve on its own and then have no idea what to do with the ball that comes back. Serve plus one is the pattern that turns a good serve into a won point.
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