Online Marketing Executive

Sportplan Ltd, Aberdeen House, South Road, Haywards Heath, West Sussex, Rh16 4NG

Closing date: 21st May 2010

Salary: Competitive depending on experience, plus bonus

Based: West Sussex
Please send your CV and a covering letter to John Nurse: jobs@sportplan.net.
Sportplan Ltd provides online Coaching Tools and resources for a wide range of Sports. With over 1-million visitors per month, and nearly 200,000 email leads the quality of our online marketing is an essential part to the growth of the company and is used to cross-sell our paid-for subscriptions, ebooks and complimentary products. Each enewsletter has an 'editorial' component, and a 'marketing' component, each sent weekly.

Sportplan own numerous sports specific sites include www.coachingrugby.com and www.coachingnetball.com and have a multi-sport offering of www.sportplan.com. Sportplan is an important channel for thoursands of coaches worldwide and has great potential for growth. We have recently launched offline software and iPhone apps to complement our subscription products and provide our subscribers with a full and progressive service.

Core duties

The Online Marketing Executive will support the Digital Marketing Manager in:

Portfolio of ezine titles:

managing monthly scheduling of marketing & editorial email activity through the product range. Responsible for coordinating with content providers, designers and development team: editorial, offline marketing, eBooks
analysing and responding to results of your campaigns, and planning/updating monthly activity to meet targets
execution of editorial and marketing emails according to the activity schedule
editing existing copy and generating new copy where required
liaising with internal editors - ensuring copy deadlines are hit, giving updates on performance and feedback where required

Developing and improving the level of email marketing activity:

personalising our approach: lifecycle emailing, segmentation based on activity (email & purchasing)
developments: deliverability, design, online copy structure, reporting, etc
testing new approaches and ideas for e-marketing campaigns

Wider analysis of results and performance - using report and spreadsheets of data to report on:

campaign performance
monthly HED (email profit centre) reporting
best use of email data based on campaign and test results

Supporting admin:

liaison with marketing and customer services when required
maintaining marketing reports

Additional responsibilities

liaising closely with the designers, developers and subscription teams to ensure the online marketing activity is effective and supporting
contributing to idea generation across the team
assisting with market research projects to find out more about what our customers want and how this impacts our e-marketing channel
other online marketing responsibilities which will develop with the business

Key skills & experience

Online marketer with 1-2 years experience, including experience in email marketing
or Graduate from industry specific degree.
Strong ROI focus, proven ability to analyse and respond to results
Analytical thinking
Accuracy and attention to detail
Good copywriting
Creative thinking
An enthusiasm for the online channel
An enthusiasm and knowledge will benefit the candidate but is not essential